ONE FOR ONE: TOMS ROASTING CO.

BATD ON Mar 12, 2014 AT 3:58 pm

TOMS Roasting Co.

TOMS Roasting Co.

TOMS is renowned for its comfy footwear and nautical-chic logo, but how many of you knew that the company was founded on an entirely charitable basis? In 2006, American traveler Blake Mycoskie visited children in a village in Argentina and found they had no shoes to protect their feet. TOMS was created to sell shoes, and more importantly to match every pair of shoes purchased with a pair of shoes given to a child in need of them. They termed their endeavour ‘One for One’. The brand was a huge success, and naturally the team behind it have turned their attentions to other ways that they can help such communities in need.The result? TOMS Roasting Co. This new venture aims to improve the lives of those involved with sourcing and making the coffee, as well as those benefitting from the coffee itself.

TOMS Roasting Co.

TOMS Roasting Co.

Founder of TOMS, Blake Mycoskie, had this to say of their latest announcement. ‘In the last seven years, we’ve seen the incredible impact our customers can have on communities around the world. We’ve learned a lot through our Shoe and Sight Giving about what truly transforms communities in need – and it was important that the next One for One support economic opportunity. Through my travels, I found that some of the greatest coffee comes from developing countries. I learned that the largest ingredient in coffee is water, and that in many of the countries producing coffee, there are huge populations of people without access to safe water. That was the ‘aha’ moment for me, and TOMS Roasting Co. was born – Coffee for you, water for all.’

TOMS Roasting Co. is set to boast a range of six premium coffee varieties. The beans for the different varieties will be sourced in Rwanda, Honduras, Peru, Guatemala and Malawi. Each location will benefit from the company providing water to those communities in need of it.

The coffee will be sold at TOMS Cafes in the US, www.toms.com and in Wholefoods stores nationwide.

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