Online Shopping Becomes Dangerously Easy

BATD ON Jul 31, 2013 AT 4:39 pm

To our bank balance’s detriment, one thing that we’ve become far too au fait with since the phenomenon of social media is online shopping. All of a sudden there’s a very serious case of FFOMO (Fashion Fear of Missing Out – just in case you’re not down with the lingo) as customers take to Instagram, Twitter, Pinterest and even Flickr to showcase their new purchases.

And as if the wardrobe envy of others and their fashion-forward OOTD (again, Outfit Of The Day) wasn’t bad enough, e-tailers know just how to push our purchasing buttons. You just have to tap onto Net-a-Porter’s mobile app or Zara’s quick-shop website to know just how quick, easy and downright dangerous shopping, minus the changing room queues, fellow shoppers and cash desk waiting, has become.

And so it is with a mix of excitement and fear that we introduce shopping platform, Lyst’s newest launch; the universal shopping cart.

To break it down, instead of popping from one site to another, now via Lyst, you’ll be able to go to just one site and combine all your purchases, checking out in just one simple transaction.


Lyst’s universal shopping cart is revolutionizing online shopping.

Chris Morton, CEO of Lyst, explains, “At Lyst we are constantly re-imagining the way people shop by making it simpler and more personalised. Universal cart completes a key piece of our vision, making Lyst an unparalleled online destination for customers to browse, discover and buy fashion seamlessly and all in one place.”

Currently, brands and retailers that are available through universal cart include Alexander Wang, Theory, Lane Crawford, Helmut Lang, REVOLVEClothing, Forward by Elyse Walker, Maiyet, Planet Blue, HUDSON Jeans and IKKON. And, over the next few weeks, Lyst plans to add Rebecca Minkoff, French Connection, Cynthia Rowley, Lulu Frost, Need Supply Co., Erin Fetherston, Singer22, Ledbury and more to it’s dominating shopping basket.

And just in case you needed proof that this ever so efficient e-commerce works, having debuted just eight weeks ago sales have seen an increase on average of 500%.

And so we bid all of you online shopping addicts good luck, and may your bank accounts rest in peace.



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