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Beauty And The Dirt

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Handpicked Media Blogger Workshop No.1 – FRAGRANCE

September 17, 2015

kga

Improve your knowledge and language of fragrance with Handpicked Media‘s brilliant line up of industry experts.

Gain confidence and skill when talking and writing about fragrance through the years of experience their experts have, from all aspects of the fragrance industry. With speakers from a leading luxury brand, one of the UK’s most famous beauty journalists and one of the biggest fragrance PR’s in London.

Meet Camille Goutal & Isabelle Doyen and hear about their fascinating story that takes them from Paris to NYC. Take part in a workshop with Jo Fairley, co- founder of The Perfume Society that focuses on finding out more about scent and how you can express fragrance in an engaging way to your audience. Hear from Nicola de Burlet on how to build a good relationship with a PR.

All attendees will receive a year’s subscription to The Perfume Society (worth £25) and a fragrance to take home.

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Sponsored by Kenneth Green Associates.

When: 6:30pm – 8:30pm Wednesday 21st October 2015

*Please arrive for 6pm

Where: Condé Nast College, Soho, London

Price: £15 per person

Early Bird discount: book before October 5th for £10 tickets

To book tickets visit Eventbrite.

The Experts: 

Jo Fairley, The Perfume Society

A former magazine editor (Honey, Look Now) and journalist for a wide range of publications, Jo has always had a particular passion for writing about fragrance, and is twice winner of a Jasmine Award, the ‘Oscars’ of the perfume-writing world.  Jo remains a Contributing Editor to the Mail on Sunday’s YOU magazine, The Telegraph online and writes extensively for other monthly and weekly magazines.

Jo is co-founder of The Perfume Society alongside Lorna McKay, and edits The Scented Letter, the beautiful Jasmine award winning subscriber magazine of The Perfume Society.

Camille Goutal & Isabelle Doyen

Pianist, then fashion model, Annick Goutal discovered she had a genuine gift for creating perfumes and in 1981, opened her first shop in Paris. In her workshop, she pursued her love for beautiful raw materials and soon made a name for herself thanks to the originality of her creations such as Eau d’Hadrien and Petite Cherie, which are still best sellers to this day.

Annick Goutal bequeathed her love of perfume to her daughter Camille and her lifelong colleague Isabelle Doyen, who since have become the House’s perfumers.

Nicola de Burlet, Kenneth Green Associates

Nicola is the head of press at KGA, with many years of experience working with perfume. Founded in 1990, by Kenneth Green, KGA is one of the largest distributors of cosmetics and luxury fragrances in the UK, representing over 25 brands and has won many fragrance industry awards.

Krista Madden, Handpicked Media

Beauty industry expert and MD of Handpicked Media, Krista Madden has owned a successful hair and make-up agency, and is the founder of www.beautyandthedirt.com, one of the most successful independent women’s websites of the last 15 years. 

 

Itinerary of the evening:

6pm – Refreshments and arrival for a start at 6.30pm prompt.

6.30pm – Brief introduction from Krista Madden, beauty industry expert and MD of Handpicked Media.

6.45pm – Session 1: Jo Fairley, The Perfume Society – How to improve your sense of smell. Talk about the language of scent and how to appreciate and describe it alongside discovering a range of fragrances from KGA fragrances.

7.30pm – Session 2: Round table discussion hosted by Nicola de Burlet from Kenneth Green Associates with Camille Goutal and Isabelle Doyen. Discussion around their lives in perfume, what it takes to be a perfumer and what scent means to them.

8pm – Session 3: Nicola de Burlet, Kenneth Green Associates on communication in fragrance, how samples work and how to build good relationships with PR’s.

8.20pm – Krista Madden to close.

8.30pm – Close and collect your Perfume Society gift box.

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